Google has revealed Hummingbird Search Algorithm, the latest algorithm update since 2010's Caffeine update. It can be called another search results overhaul. But it is just a small part of an overall evolution to bring better information to consumers for the moments that matter.
Google is putting an effort to practice what they advocate all the time. Google has its sights set on becoming as the ultimate source of information. This new update is a clear indicator that Google is making bold moves to become an increasingly integral part of the life of people. This is not limited to supplying information that people want. But also provides intelligence that people did not even know they needed. Google is becoming to information, what
Apple is to devices, in old school SAT analogy.
Content should satisfy Intent
Two years back, a shift was seen in web search from "plain" keyword optimization to a more "intent" based channel. Search Engines tried to "best guess" the intent of a search user. They matched it to the relevant content that most probably provided best answer of the query of a user. "Context" has entered search strategy lexicon recently, which accounts for more personalized search tactics based on location, platform, device and/or hyper local factors.
Announcement of Google Hummingbird update, which is incorporated for search ranking from last month, is a right step in this direction. Google is more emphasizing the importance of user intent over pure keyword based interpretation. This new update now better acknowledges context, timeliness, conversational search location cues, Knowledge Graph data and understanding of complex queries.
Content should be Rich
How marketing experts should concentrate on their content to fulfill complicated customer intent? Content is required to be unique, rich, in depth and explanatory, to be considered the most appropriate type of information for almost any search term. Websites which are presently creating rich content that try to response more extensive questions, instead of keywords or phrases, will improve their possibilities of positioning better with the new update. Although sites have to depend greatly on rich content, they also should continue to be properly-developed, which cause it to simpler for Google bots to discover that quality material.
Authorship markup by Google is Important
Because content seems to be the biggest emphasis for this update, it also likely means that authorship will become an even more important factor in optimization. It's interesting that this update is coming right on the heels of several recent notable changes. The first being the complete integration of secure search, which eliminated keyword data from analytics, and the second being
Google+ rolling out a change to authorship, which will make it easier on Google to attribute content back to the author. So, while you start thinking about you content program, and whether or not it supports the new algorithm update, don’t forget to take authority into account. Make sure profiles are created, updated, and attributed for all pieces of content.
What will be the Future of Google Search after Hummingbird update?
It is difficult to estimate accurately what the future will be, because Google is obviously unforeseen, but it is easy to state that this upgrade is a obvious shift in the direction of far more
Semantic Web, which targets obtaining improved realization of "aboutness" – not only from markup of entities, but in the capability to draw out message from the composition of a phrase – hence there may be possibly on its way in future. Probably the reply is within much more "implicit" search.
Regardless of whether Hummingbird basically alters search in future, its launch passed rather un-observed as just a minor enhancement in search results. Although Google mentioned that the update handles almost 90% of queries around the world, it will seem step-by-step improvement from user viewpoint. Nevertheless, the Marketers must be careful because since the enhancement delivers significant effects from both functional and technical perspectives. Google keeps on moving to a world in which "Content is King" and realizing end user search intent is the objective. Perhaps eventually it will be capable to solve our questions prior to we even inquire about them.
