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Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts

Friday, April 26, 2013

Yahoo Chairman Fred Amoroso Stepped Down, Maynard Webb appointed Interim Chairman

Yahoo Chairman Fred Amoroso stepped down from his post on 25 April 2013. Yahoo! Inc. announced that he will not seek reelection to the board of directors at the upcoming 2013 annual meeting of shareholders. He will serve on the board through the shareholders meeting on 25 June 2013. Maynard Webb Jr has been appointed to serve as interim chairman.

Alfred J. Amoroso replaced Roy Bostock as Yahoo's chairman of the board of directors in May 2012 at the same time when Ross Levinsohn was installed as interim CEO. He led the team that investigated Yahoo's former CEO, Scott Thompson for fabricating an academic degree. He also played a part to bring Marissa Mayer from Google to serve as Yahoo's new CEO.


Yahoo! CEO Marissa Mayer said in a statement: "Fred has been a wonderful chairman for Yahoo! over the past year, and I'm personally grateful for his trust and guidance as I took on the role as Yahoo! CEO. Fred's mentor-ship and perspective has proved truly valuable to me in my first few months here at Yahoo!."

Fred Amoroso issued statement: "I'm very grateful and proud of the progress Yahoo! has made over the past year. When I took the position as chairman, I told the board that my intention was to serve for one year, in order to help Yahoo! during a critical time of transformation. In that time, Yahoo! hired a great new CEO, brought on a fantastic management team, revitalized the employee base, and has begun to release top notch new products. With Marissa at the helm and the leadership team in place, this is a natural time for me to transition off the board, consistent with what I said a year ago."

Interim chairman, Maynard Webb has impressive background, including serving as the COO of eBay and the CEO of LiveOps. After the end of Amoroso's term at the annual meeting, the Yahoo board will comprise of 10 members. Yahoo's stock was essentially flat after the news, with the shares price going down 8 cents to $25.12 in after-hours trading on Thursday.

Source:
Fred Amoroso to not Seek Reelection to Yahoo! Board of Directors

Thursday, February 7, 2013

Yahoo! & Google Team Up For Contextual Advertising

Yahoo! and Google have agreed to team up for Contextual Advertising. Yahoo has just lately finalized an international, non-exclusive contract with Google to show ads on different Yahoo! sites and specific co-branded sites using Google's AdSense for Content and Google's AdMob services. Google will start managing some of its AdSense display ads on Yahoo properties, and will become one of various ad systems Yahoo! uses to fill some of its pages. Now the two organizations will have a affiliation just like the one that Google has with online publishers: They provide Google entry to some of their unsold stock, and Google places small ads it operates on part of its advertisers.

Yahoo and Google had long talks about a more engaged ad tie in summer of 2012. That involved a situation where Yahoo would generally give over its ad serving features for all of its lower-priced ads to Google. Those discussions looked unsuccessful after interim Yahoo! CEO Ross Levinsohn was changed by Marissa Mayer. But since then Mayer has employed former vice president of Google's worldwide Partner Business Solutions group, Henrique De Castro as her chief operating officer.


It's worth wondering whether the AdSense ads will result in something bigger for Yahoo! or not? Yahoo has a long-term contract with Microsoft to manage its large search ad business. Marissa Mayer has openly mentioned her frustration with the way that partnership has proved unsuccessful for Yahoo. However, any really important bond between Yahoo! and Google would surely go through loads of regulating evaluation. Possibly the two organizations think what they are up to will not result in any issues in the US or Belgium.

Sara Gorman, a spokeswoman for Yahoo revealed that the ads will be displayed on Yahoo's web pages for finance, news, sports and autos. Yahoo stock increased 1.5 percent to $20.15 in long term dealing after the declaration of the new collaboration. eMarketer reported that Google is predicted to remain on top in the 17.7 billion U.S. dollars market for display ads this year, with 18% share, while Facebook will have 15% and Yahoo share will drop to 8 percent.

Refrence(s):
Yodel Anecdotal - http://ycorpblog.com/2013/02/06/contextual-advertising/
AllThingsD - http://allthingsd.com/20130206/coming-soon-to-yahoo-ads-from-google/
http://www.webpronews.com/google-and-yahoo-are-now-working-together-on-ads-2013-02
http://marketingland.com/yahoo-strikes-deal-to-run-contextual-ads-from-google-32799
http://www.sfgate.com/technology/article/Yahoo-teams-up-with-Google-on-ads-4258204.php