SEO has altered in last few years. Search Engine Optimization has gone upside down. Gone are the days of manipulating Search Results through dubious techniques in major search engines like Google. Search Engines now require clean work. Search professionals should keep in view the Search Algorithm changes like Google Panda, Penguin and Hummingbird updates. They should follow industry standards, results in improved and long lasting search rankings.
Link Building still works but have to be done carefully. Unique content with just 1-2 keywords is the way to go. Best strategy is to not place links on Brand / Money keywords. Linking should be natural, so that it is not termed Link Spamming. Presence of a related keyword in the context of link is fine. Make your Link profile diverse, and keep doing it. Do not rely on just one or two techniques. Work on different channels simultaneously. This will ensure diverse traffic and will result in increased lead generation.
Social Media presence is very important now. But the point is, it should be used in a natural way. Make your content interactive, through images, videos, polls and related stuff. Develop interest in your fans; so that they like, comment and share your content. It is an ideal scenario, if your followers get your word out themselves. Social Networking can play a vital role in branding and lead generation.
Branding and Reputation Management are very important now. Companies and individuals should focus on their brands. A strong brand name ensures high traffic and generates more leads. Reputation Management also needs much attention. Users read websites reviews before making buying decisions. Organizations should monitor their web reviews and should improve these gradually. If you are a local business, then look for your Google+ and Facebook reviews also.
Link Building still works but have to be done carefully. Unique content with just 1-2 keywords is the way to go. Best strategy is to not place links on Brand / Money keywords. Linking should be natural, so that it is not termed Link Spamming. Presence of a related keyword in the context of link is fine. Make your Link profile diverse, and keep doing it. Do not rely on just one or two techniques. Work on different channels simultaneously. This will ensure diverse traffic and will result in increased lead generation.
Social Media presence is very important now. But the point is, it should be used in a natural way. Make your content interactive, through images, videos, polls and related stuff. Develop interest in your fans; so that they like, comment and share your content. It is an ideal scenario, if your followers get your word out themselves. Social Networking can play a vital role in branding and lead generation.
Branding and Reputation Management are very important now. Companies and individuals should focus on their brands. A strong brand name ensures high traffic and generates more leads. Reputation Management also needs much attention. Users read websites reviews before making buying decisions. Organizations should monitor their web reviews and should improve these gradually. If you are a local business, then look for your Google+ and Facebook reviews also.
