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Monday, July 9, 2018

LinkedIn - Making of World’s Largest Professional Network

LinkedIn is a Social Network service which offers business and employment related facilities. It is vastly used for professional networking worldwide. LinkedIn runs largest professional network in the world on internet. LinkedIn has more than 562 million users belonging to over 200 countries. More than 46 million students and recent college graduates are members and they are fastest growing demographic on LinkedIn. More than 20 million companies are registered on LinkedIn. Fifty thousand skills are listed on LinkedIn. More than 11 billion endorsements have been given so far on LinkedIn.

LinkedIn started off in the living room of co-founder Reid Hoffman at Mountain View, California, USA in 2002. It is headquarters are located in Sunnyvale, California, United States. LinkedIn now employs over 11 thousand workers. Jeff Weiner is the Chief Executive Officer (CEO) of LinkedIn since June 2009. LinkedIn has three subsidiaries namely SlideShare, and Connectifier. LinkedIn celebrated its eighth anniversary in 2011 by becoming a publicly traded company on the New York Stock Exchange. Microsoft acquired LinkedIn in December 2016 keeping same company leadership.

LinkedIn is available in 24 languages. LinkedIn generates revenue from four Business divisions. Talent Solutions offer paid branded corporation and career listing pages for recruiters and corporations, pay-per-click targeted job ads, and paid access to LinkedIn database of users and resumes. Marketing Solutions provide Pay per click-through targeted ads for advertisers. Premium Subscriptions allow LinkedIn users to pay for advanced services, such as LinkedIn Business, LinkedIn Talent, LinkedIn JobSeeker, and LinkedIn Sales for sales professions. Learning Solutions helps users in learning various skills related to their job function or personal learning goals, on the or the LinkedIn Learning platform.

Acquisition of LinkedIn by Microsoft has brought together the world’s largest professional network and the world’s leading professional cloud. LinkedIn hopes that combining forces with Microsoft will fast-track their mission to connect professionals of the world, to make them more productive and successful. It will eventually help drive economic opportunities for all members of the employees over the world. LinkedIn changed its user interface for desktop in January 2017. A new user interface was introduced in April 2018. LinkedIn is working on creating an Economic Graph. LinkedIn CEO Jeff Weiner had set this goal after getting inspired by Facebook’s Social Graph since 2012. LinkedIn gave users access to the economic graph's data with more thorough filtering of data through its Galene search architecture from June 2014.

Friday, January 1, 2016

Top free Blogging websites for successful Weblogs

Blog (an abbreviation of Weblog) is an informational website comprising of distinct entries called posts. It is also called online journal or diary. Posts are normally showcased in reverse chronological order. The most recent entry is displayed first. It also contains links to articles on other websites or same blog in some cases. Blogging has become a powerful way of Content Marketing.

Several free Blog creation platforms are available over the web for bloggers. WordPress and Blogger are the most popular weblog platforms with no cost. Tumblr and LiveJournal are also extensively used for maintaining blogs. and Weebly are also good options for bloggers. There are loads of free blog publishing websites.

Blogger is commonly used worldwide because it is a blog-publishing service by Google. If you have a Google account, then you are ready to go. It can easily be connected with Google+ for social interaction. Blog can be easily checked for Search Engines friendliness in Google Search Console (formerly Google Webmaster Tools). Blog traffic can be monitored through Google Analytics. Blog can also be set on Custom domain with 3rd party domain registartion websites.

Internet Marketing Views - Insights about Search Marketing, Social Networking, Content Marketing

Thursday, August 13, 2015

Twitter removed 140 character limit for Direct Messages

Twitter has lifted 140 character limit for Direct Messages. Now you can now chat on and on, in a single Direct Message. It was revealed by Sachin Agarwal (@agarwal), Twitter's Product Manager for Direct Messages, in a post in Twitter Blog on 12 August 2015. It is a big step towards making the private side of Twitter more powerful and fun.

Direct Messages allow people to have private conversations about the memes, news, movements, and events on Twitter. Each of the trillions of Tweets shared across Twitter daily is an opportunity for people to start a discussion about what's going on in the world. Due to this reason, Twitter has devised few changes to the Direct Messages in last some months gradually.

Twitter has rolled out this change on, TweetDeck, Twitter for Mac, Twitter for Android and Twitter for iOS apps. Twitterati should note that the latest versions of Twitter apps are required to get the update right away. Sending and receiving DMs via SMS will still have 140 character limit.

Monday, May 11, 2015

Getting Started With Internet Marketing: Consider These Ideas

Internet marketing is like traditional marketing in many ways, but can be vastly different in others. A traditional marketing education or background doesn't guarantee you success, but many of the ideas you learn there can be useful. Here are some ideas from all sorts of fields that Apply to internet marketing and will help you be successful.

Goal-oriented Internet Marketing strategy

When creating your Internet marketing strategy, include one or two long-term goals. Your daily to do SEO list is designed to generate income but the long-term success of your internet business will depend on developing a list of tasks to work on, that will promote this income for years to come. Set a timeline for accomplishing specific tasks.

Search Engine Friendly URLs for better performance

Your URLs will be more popular with search engines if they have clear, descriptive names with easily understandable keywords. For example, "" is easier to understand than "". Dynamic URLs, even if they contain readable keywords, will still be less friendly to the search engines. Your visitors will also navigate your site easily.


Create a blog for your site and link back and participate with other related blogs. Search engines are constantly crawling blogs and the results of jumping onto the blogosphere can be of great use to your search results and click backs. When you work with other related blogs, you will also pull in clicks from the readers of the other blogs.

Increase your Outreach

Decipher what vernacular is used regarding your brand by looking at all conversations about your brand online. You can make a word cloud and use the most prominent words in your online marketing campaigns to more effectively reach out to audiences. You will be able to speak to them more clearly if you are using terms they know, use and accept as sensible.

Social Media for Communication and Influence

Harness the power of the Social Networking to your advantage. Get your word out through the positive use of the Social Media. Build your authority by following influencers in your niche'. Follow and communicate with them to get in touch. Ask for their opinions on your products / services. Their endorsements will boost your business' branding. Gradually improve your standing to become influence for others.

Placing Ads in your Niche' for Targeted Traffic

Try solo ads. Solo ads are ones that you provide to owners of e-mail newsletters. How does this help you? You are able to reach a targeted group that might be interested in what you have to offer. More than that, your appearance in the newsletter means the owner approves of you. So, the readers are more likely to respond favorably to your ads.

Research for New Ideas

Take time off for brainstorming and to redeem yourself. Internet marketing can very easily consume your whole day, since you're sitting in front of the computer. This can make you tired, irritable and someone who is not good to be around. Take some time off to exercise or clear your mind and you'll come back to work, well-rested and invigorated.

Exercise extreme caution before you pay anyone for internet marketing advice. Books, videos and courses sold on the subject come from "experts." Remember these "experts" are making their money selling you books instead of running internet marketing campaigns. Check the background of such experts before giving them money; make sure they have the experience to know what they are talking about.


No matter what your background or education, internet marketing is a field where anyone can be successful. A knack for selling your product and a drive to greater success are key to being great in this career. Never giving up and striving to learn more will ensure continued success, so keep up the good work.

Monday, December 15, 2014

Improve SEO Skills for better Search Ranking and Web Traffic

Search Engine Optimization has proven to be very successful in bringing traffic to websites. Whatever type of business you run, SEO helps in achieving good Search Rankings. If you want to promote a website, read and implement the following tips to make the most of your Internet Marketing efforts gradually.

For proper SEO, the first thing you should do is get noticed by major Search Engines like Google, Yahoo and Bing. All you have to do is visit a special site, fill a short form with your website address. You'll hopefully be "crawled" and "added" by that search engine faster.

Think of all keywords which are related to your website. You should try to rank well for all associated keywords you can think of. Having a keywords list can help search engine results by allowing you to make best use of the keyword tag. It can give you more possible ways to get targeted visitors.

Carry out a search for using Google. You will be able to see which pages of your website are being indexed and if those pages are being presented in a way which will enable searchers to visit your site. You can then do optimize the pages of your website which aren't indexed.

Google reckons that Page Rank is not a ranking signal anymore. But still you should improve your page rank. Continuously work on your pages, update content and always aim for betterment. Visitors will not come and stay on your website if you do not have information, that is useful for them.

Include the most important keywords of your website in the title of your homepage and the navigation bar. These texts will be searched before the main text of your site. Hence you should add the keywords with which you want your website closely associated with.

Make your website URL more SEO friendly. Include your main keywords in your site address, like "". This will enable search engines easily find your website. Similar rule should be applied on other pages of your site like "". Use hyphens rather than underscores in URL, because hyphens count as spaces but underscores do not. But it should not be done too much. Links having multiple dashes look like spam and people might not click on them.

If you pick too general keywords, then your try to optimize the search engine results will result in frustration. Make use of specific keywords to limit your competition and increase the outcome of your optimization efforts. For example, it is harder to improve your ranking on "auto sales" than "used luxury auto sales". Keywords incorporating location will further increase your chances.

Thoroughly assess all of your website's options when attempting to enlist other sites to link your own as a means of increasing traffic. For smaller and start-up sites, this need to exercise extreme restraint in deciding site partners can be especially difficult. However it is important to remember, that having your website linked by undesirable sites can make decrease the appeal of your own site in the eyes of more well-known, relevant sites.

You are sure to see an increase in your ranking and traffic to your website if you consider the preceding information and include it in your search engine optimization strategy. These SEO tips have proven to be quite valuable to many other companies. Implementing these Internet Marketing ideas can be very profitable for you.

Saturday, June 28, 2014

SEO in Future: Internet Marketing now and in Coming Years

SEO has altered in last few years. Search Engine Optimization has gone upside down. Gone are the days of manipulating Search Results through dubious techniques in major search engines like Google. Search Engines now require clean work. Search professionals should keep in view the Search Algorithm changes like Google Panda, Penguin and Hummingbird updates. They should follow industry standards, results in improved and long lasting search rankings.

Link Building still works but have to be done carefully. Unique content with just 1-2 keywords is the way to go. Best strategy is to not place links on Brand / Money keywords. Linking should be natural, so that it is not termed Link Spamming. Presence of a related keyword in the context of link is fine. Make your Link profile diverse, and keep doing it. Do not rely on just one or two techniques. Work on different channels simultaneously. This will ensure diverse traffic and will result in increased lead generation.

Social Media presence is very important now. But the point is, it should be used in a natural way. Make your content interactive, through images, videos, polls and related stuff. Develop interest in your fans; so that they like, comment and share your content. It is an ideal scenario, if your followers get your word out themselves. Social Networking can play a vital role in branding and lead generation.

Branding and Reputation Management are very important now. Companies and individuals should focus on their brands. A strong brand name ensures high traffic and generates more leads. Reputation Management also needs much attention. Users read websites reviews before making buying decisions. Organizations should monitor their web reviews and should improve these gradually. If you are a local business, then look for your Google+ and Facebook reviews also.

Tuesday, December 17, 2013

Year-End Zeitgeist 2013 - Nelson Mandela, Paul Walker and iPhone 5s top Google Trends

Google has unveiled the results of Year-End Zeitgeist 2013, which illustrates the people, places, events and activities that captured the world's attention. Only a few have made to Google's trending list in its 13th edition of "the spirit of the times". Nelson Mandela, Paul Walker and iPhone 5s emerged as Top 3 global searches.

2013 Google Zeitgeist has presented more than 1000 top-ten lists from 72 countries with categories like Top Trending Searches, Trending People, Most Searched Events, Consumer Electronics and more. In something unique for this year, the Search Giant has combined its Zeitgeist with Google Trends. The late Cory Monteith, and the Harlem Shake rounded up the top five Trending Searches worldwide of 2013. The findings were revealed in a 2013 Zeitgeist post on Official Google Blog by Amit Singhal (+Amit Singhal), Senior Vice President and Google Fellow on 17 December 2013.

Google has made an interactive data visualization based 3D global map, displaying the top search trends of 2013 by day in cities worldwide, to enable people to parse through any major everyday popular searches. Users can readily rotate the globe, select a city and discover the subjects that made people to search on any day of the year, from international news to local sports. People take an international trip of the greatest instances from the last 12 months in their Year in Review video of 2013.