SEO in Future: Internet Marketing now and in Coming Years

SEO has altered in last few years. Search Engine Optimization has gone upside down. Gone are the days of manipulating Search Results through dubious techniques in major search engines like Google. Search Engines now require clean work. Search professionals should keep in view the Search Algorithm changes like Google Panda, Penguin and Hummingbird updates. They should follow industry standards, results in improved and long lasting search rankings.

Link Building still works but have to be done carefully. Unique content with just 1-2 keywords is the way to go. Best strategy is to not place links on Brand / Money keywords. Linking should be natural, so that it is not termed Link Spamming. Presence of a related keyword in the context of link is fine. Make your Link profile diverse, and keep doing it. Do not rely on just one or two techniques. Work on different channels simultaneously. This will ensure diverse traffic and will result in increased lead generation.

Social Media presence is very important now. But the point is, it should be used in a natural way. Make your content interactive, through images, videos, polls and related stuff. Develop interest in your fans; so that they like, comment and share your content. It is an ideal scenario, if your followers get your word out themselves. Social Networking can play a vital role in branding and lead generation.

Branding and Reputation Management are very important now. Companies and individuals should focus on their brands. A strong brand name ensures high traffic and generates more leads. Reputation Management also needs much attention. Users read websites reviews before making buying decisions. Organizations should monitor their web reviews and should improve these gradually. If you are a local business, then look for your Google+ and Facebook reviews also.

Proper Keyword Distribution in Anchor Text for good Search Rankings

After the release of Penguin update by Google, sometime back SEOTacklebox did a webinar about keywords, linking and search ranking. Later they revisited that data after allowing plenty of time to gather more information and came to some conclusions about the best distribution of anchor text for ranking in Google.

It is well known by now that Google does not want people gaming their search algorithm. But still their search results are a product of computer generated algorithm. No person is sitting there to decide, which websites rank and which sites don't, for all search phrases. Due to this basic fact, there will always be ways to improve your search rankings by associating your site with what Google is looking for.

Link building for better search rankings is still necessary. Links are still the primary way, due to which Google decides what sites to rank where. The difference after Penguin update is that now the links need to be distributed in a natural manner rather than a keyword based manner. SEOMOZ published an article sometime ago, about the research on 10 national brand websites, that rank very well in the search engines. They broke down the percentages of links by anchor text. They came up with is a good formula for link building strategy.

Results found shown that about 65% of the links were exact match, phrase matching or brand matching with regards to the anchor text. The breakdown between these three categories was 18% exact match, 17% phrase match and 30% brand match. Remaining 35% back-links were evenly divided between the URL as the anchor text and other unrelated anchor text.

It presents a great scheme to design your own link building strategy. Using the ratios above, here is what a sample link building strategy might look like for a site, called "Widget World" selling "Red Widgets". For every 100 links built, the following should be done:

• 18 links with anchor text of "Red Widgets" – this is the Exact match
• 17 links with anchor text containing Red Widgets, such as "Handy Red Widgets", "Waterproof Red Widgets" etc – this is the Phrase match
• 30 links with anchor text of "Widget World" or slight variation – this is the Brand
• 18 links with the anchor text of "yoursitename.com" – this is the URL
• 17 links with random anchor text – this could be long tail phrases like "see more about Red Widgets at our site" or simple phrases like "click here"

This is a simplistic breakdown, but the data backs up these general ratios as being the target. Regardless of whether the back links are built all naturally or built by you or outsourced, if you keep to this ratio you will not be degraded by Google, and you will see your search rankings increase.

When building these links, you can consider building higher page rank or PR links for the first line item – the exact match phrase. This will hopefully transfer a little more link juice through that phrase. When you combine that with the varied anchor text, adhering to these ratios, you have a winning formula for better search rankings.

Source(s):
http://seotacklebox.com/blog/proper-anchor-text-distribution-for-better-rankings/
http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization