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Friday, September 27, 2013

Google Unveiled Hummingbird Search Algorithm & Other Changes At 15th Birthday

Google announced a new "Hummingbird" search algorithm being live and especially designed to handle complex queries, celebrating the company's 15th birthday in the garage it was born. Big G also revealed a new design for tablets and phones, richer direct answers with comparison, a new song exploration feature and notifications of Google Now information for iOS 7. Hummingbird is especially useful for longer and more complex queries. It affects about 90% of Google searches worldwide. It is the first major upgrade for three years and has already been in use for about a month.


Hummingbird Search Algorithm replaced Caffeine

Amit Singhal, Senior Vice President of Search at Google said:
It took a long time to get results back then. More often than not, you forget what you were searching for in the first place. Now you can speak for searches and with Google Now get the right information at the right time. You should not be spending your time searching. You should be spending your time living.

We just changed Google's engines mid-flight again. Hummingbird is the company's most significant algorithm change since it switched to "Caffeine" in 2009.
Caffeine emphasized at better indexing of websites while focusing on speed and integrating social network results into search. Unlike its predecessor, Hummingbird is more focused on ranking information based on a more intelligent understanding of search requests.


Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine. They are using their voice to speak requests into mobile phones, smart watches and other wearable technology.

Hummingbird allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they have indexed. It is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions. In that sense, it is an extension of Google's "Knowledge Graph" concept introduced last year aimed at making interactions more human.

How the Hummingbird search algorithm affect Search Results?

Hummingbird algorithm is incorporated by Google for search positioning from about a month already. If any huge jumps or drops in your search engine placement have not been noticed, probably there would not be in near future also. If rankings did change, it could be due to Hummingbird. But it could also be due to some of the other parts of the Google search algorithm, which are always being changed and improved.

Google improved Voice Search

Google also showed off more advanced voice queries, in which your computer or tablet will answer back to you. Users can ask Google to compare two items, generate a list of songs from a particular artist, or pull statistics about the Eiffel Tower and receive a voice response. In the case of the Eiffel Tower, a user would need to say "Eiffel Tower" only once in a series of questions, and search will remember the context. Amit Singhal explained voice search further: "Voice will be fundamental to building future interactions with the devices [we use]".

Google disclosed Updated Version of Google Search app on iOS soon

Google also announced an updated version of the Google Search app on iOS, which is coming soon, according to Tamar Yehoshua, VP of Search for Google. The new app will allow users to more clearly see their calendar or events cards from the app's home screen, and reminders will now carry over between iOS and Android devices.

Happy Birthday Google

Search giant Google has turned 15. Huge progress and enormous developments have been made so far on coarse of turning Silicon Valley garage startup into the Search Engine leader. Timeline of Google presentrs a broad peak at the lifecycle of the brain child of co-founders Larry Page and Sergey Brin.

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