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Friday, February 25, 2011

Google Panda Search Algorithm - Incorporated for Finding High-quality Sites in Search

Google has just modified its search algorithm and announced war on Content Farms. Amit Singhal (Google Fellow) and Matt Cutts (Principal Engineer) wrote in a blog post; the search upgrade, which will impact 11.8% of all Google search, "is developed to decrease positions for low-quality sites — sites which are low-value add for customers, duplicate content from other sites or sites that are just not very useful. Simultaneously, it will provide better positions for high-quality sites — sites with unique content and information such as research, in-depth reviews, careful research and so on."

Google can't launch a significant enhancement without impacting positions for many sites. Google is determined by the high-quality content developed by amazing sites around the world. Google has a liability to motivate a healthy web environment. Therefore, it is important for high-quality sites to be paid, and that's exactly what this algorithm modification is all about. This means that some sites will move up and some will drop after this modification.

Google Panda update does not depend on the reviews that Google obtained from the Personal Blocklist Firefox expansion, which was released earlier last week. But it definitely features the Blocklist information for the evaluation with the sites determined by the algorithm modification. Google has released this modification in the U.S. only right now; and plans to throw it out elsewhere eventually.

For more information about algorithm change refer to the post on Google Blog by Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer:
Finding more high-quality sites in search - Official Google Blog