Salman Saleem Find on Google+

Monday, July 9, 2018

LinkedIn - Making of World’s Largest Professional Network

LinkedIn is a Social Network service which offers business and employment related facilities. It is vastly used for professional networking worldwide. LinkedIn runs largest professional network in the world on internet. LinkedIn has more than 562 million users belonging to over 200 countries. More than 46 million students and recent college graduates are members and they are fastest growing demographic on LinkedIn. More than 20 million companies are registered on LinkedIn. Fifty thousand skills are listed on LinkedIn. More than 11 billion endorsements have been given so far on LinkedIn.


LinkedIn started off in the living room of co-founder Reid Hoffman at Mountain View, California, USA in 2002. It is headquarters are located in Sunnyvale, California, United States. LinkedIn now employs over 11 thousand workers. Jeff Weiner is the Chief Executive Officer (CEO) of LinkedIn since June 2009. LinkedIn has three subsidiaries namely SlideShare, Lynda.com and Connectifier. LinkedIn celebrated its eighth anniversary in 2011 by becoming a publicly traded company on the New York Stock Exchange. Microsoft acquired LinkedIn in December 2016 keeping same company leadership.


LinkedIn is available in 24 languages. LinkedIn generates revenue from four Business divisions. Talent Solutions offer paid branded corporation and career listing pages for recruiters and corporations, pay-per-click targeted job ads, and paid access to LinkedIn database of users and resumes. Marketing Solutions provide Pay per click-through targeted ads for advertisers. Premium Subscriptions allow LinkedIn users to pay for advanced services, such as LinkedIn Business, LinkedIn Talent, LinkedIn JobSeeker, and LinkedIn Sales for sales professions. Learning Solutions helps users in learning various skills related to their job function or personal learning goals, on the Lynda.com or the LinkedIn Learning platform.

Acquisition of LinkedIn by Microsoft has brought together the world’s largest professional network and the world’s leading professional cloud. LinkedIn hopes that combining forces with Microsoft will fast-track their mission to connect professionals of the world, to make them more productive and successful. It will eventually help drive economic opportunities for all members of the employees over the world. LinkedIn changed its user interface for desktop in January 2017. A new user interface was introduced in April 2018. LinkedIn is working on creating an Economic Graph. LinkedIn CEO Jeff Weiner had set this goal after getting inspired by Facebook’s Social Graph since 2012. LinkedIn gave users access to the economic graph's data with more thorough filtering of data through its Galene search architecture from June 2014.