Improve SEO Skills for better Search Ranking and Web Traffic

Search Engine Optimization has proven to be very successful in bringing traffic to websites. Whatever type of business you run, SEO helps in achieving good Search Rankings. If you want to promote a website, read and implement the following tips to make the most of your Internet Marketing efforts gradually.

For proper SEO, the first thing you should do is get noticed by major Search Engines like Google, Yahoo and Bing. All you have to do is visit a special site, fill a short form with your website address. You'll hopefully be "crawled" and "added" by that search engine faster.

Think of all keywords which are related to your website. You should try to rank well for all associated keywords you can think of. Having a keywords list can help search engine results by allowing you to make best use of the keyword tag. It can give you more possible ways to get targeted visitors.

Carry out a search for site:www.yourdomain.com using Google. You will be able to see which pages of your website are being indexed and if those pages are being presented in a way which will enable searchers to visit your site. You can then do optimize the pages of your website which aren't indexed.

Google reckons that Page Rank is not a ranking signal anymore. But still you should improve your page rank. Continuously work on your pages, update content and always aim for betterment. Visitors will not come and stay on your website if you do not have information, that is useful for them.

Include the most important keywords of your website in the title of your homepage and the navigation bar. These texts will be searched before the main text of your site. Hence you should add the keywords with which you want your website closely associated with.

Make your website URL more SEO friendly. Include your main keywords in your site address, like "www.antiquebookstore.com". This will enable search engines easily find your website. Similar rule should be applied on other pages of your site like "www.antiquebookstore.com/stone-age-history". Use hyphens rather than underscores in URL, because hyphens count as spaces but underscores do not. But it should not be done too much. Links having multiple dashes look like spam and people might not click on them.

If you pick too general keywords, then your try to optimize the search engine results will result in frustration. Make use of specific keywords to limit your competition and increase the outcome of your optimization efforts. For example, it is harder to improve your ranking on "auto sales" than "used luxury auto sales". Keywords incorporating location will further increase your chances.

Thoroughly assess all of your website's options when attempting to enlist other sites to link your own as a means of increasing traffic. For smaller and start-up sites, this need to exercise extreme restraint in deciding site partners can be especially difficult. However it is important to remember, that having your website linked by undesirable sites can make decrease the appeal of your own site in the eyes of more well-known, relevant sites.

You are sure to see an increase in your ranking and traffic to your website if you consider the preceding information and include it in your search engine optimization strategy. These SEO tips have proven to be quite valuable to many other companies. Implementing these Internet Marketing ideas can be very profitable for you.

SEO in Future: Internet Marketing now and in Coming Years

SEO has altered in last few years. Search Engine Optimization has gone upside down. Gone are the days of manipulating Search Results through dubious techniques in major search engines like Google. Search Engines now require clean work. Search professionals should keep in view the Search Algorithm changes like Google Panda, Penguin and Hummingbird updates. They should follow industry standards, results in improved and long lasting search rankings.

Link Building still works but have to be done carefully. Unique content with just 1-2 keywords is the way to go. Best strategy is to not place links on Brand / Money keywords. Linking should be natural, so that it is not termed Link Spamming. Presence of a related keyword in the context of link is fine. Make your Link profile diverse, and keep doing it. Do not rely on just one or two techniques. Work on different channels simultaneously. This will ensure diverse traffic and will result in increased lead generation.

Social Media presence is very important now. But the point is, it should be used in a natural way. Make your content interactive, through images, videos, polls and related stuff. Develop interest in your fans; so that they like, comment and share your content. It is an ideal scenario, if your followers get your word out themselves. Social Networking can play a vital role in branding and lead generation.

Branding and Reputation Management are very important now. Companies and individuals should focus on their brands. A strong brand name ensures high traffic and generates more leads. Reputation Management also needs much attention. Users read websites reviews before making buying decisions. Organizations should monitor their web reviews and should improve these gradually. If you are a local business, then look for your Google+ and Facebook reviews also.

Year-End Zeitgeist 2013 - Nelson Mandela, Paul Walker and iPhone 5s top Google Trends

Google has unveiled the results of Year-End Zeitgeist 2013, which illustrates the people, places, events and activities that captured the world's attention. Only a few have made to Google's trending list in its 13th edition of "the spirit of the times". Nelson Mandela, Paul Walker and iPhone 5s emerged as Top 3 global searches.

2013 Google Zeitgeist has presented more than 1000 top-ten lists from 72 countries with categories like Top Trending Searches, Trending People, Most Searched Events, Consumer Electronics and more. In something unique for this year, the Search Giant has combined its Zeitgeist with Google Trends. The late Cory Monteith, and the Harlem Shake rounded up the top five Trending Searches worldwide of 2013. The findings were revealed in a 2013 Zeitgeist post on Official Google Blog by Amit Singhal (+Amit Singhal), Senior Vice President and Google Fellow on 17 December 2013.



Google has made an interactive data visualization based 3D global map, displaying the top search trends of 2013 by day in cities worldwide, to enable people to parse through any major everyday popular searches. Users can readily rotate the globe, select a city and discover the subjects that made people to search on any day of the year, from international news to local sports. People take an international trip of the greatest instances from the last 12 months in their Year in Review video of 2013.

KnowEm: Social Media Identity Protection & Online Brand Management

KnowEm provides Social Media Identity Protection and Online Brand Management services. People can search for user name availability on over 500 social networking sites, public domains, trademarks and the USPTO Signature data source to check if your company, brand, product, or login name is obtainable or consumed. This can help them in quickly securing their brand identity on the internet.

KnowEm was designed to help individuals, businesses and Fortune 500 companies to find out whether their names, brands, or copyrighted properties are available or taken on Social Networks. It also guides about how to make contact with each website in order to have the stolen user name released and handed over to the right person or enterprise. Since the start of operation, it has aided people or corporations to book over 600,000 profiles and reported their customers over 50,000 problems of squatting and misrepresentation of a brand, username or trademarked terms.

KnowEm currently tracks over 550 popular Social properties. Websites categories include Blogging, Bookmarking, Business, Community, Design, Entertainment, Health, Information, Micro-blogging, Music, News, Photo, Tech, Travel and Video. See the complete online websites list here. It offers the facilities of User Name Check, Social Profile Check, Domain Name Check and Trademark Availability Check.

KnowEm LLC was founded in April 2009 by Barry Wise, who is Principal / Chief Developer / Architect. Michael Streko is Co-Founder / Principal and Brian Solis is their Business Advisor. More details about the company and the staff can be found at their About page. People can interact with them freely though their Social properties: KnowEm @ Facebook & KnowEm @ Twitter.

Facebook updated News Feed Algorithm to display more High Quality Content like News Articles

Facebook has updated the News Feed algorithm to include links to more "high-quality" content like news articles in place of meme photos that redirect users to different sites. The move is to provide more relevant information to its users. Social Networking leader carried out intensive research before incorporating more "high-quality" articles into the News Feed area instead of latest memes. With this integration, users will more frequently see links to articles about current events, sports or politics.

Facebook engineering manager Varun Kacholia and software engineer Minwen Ji wrote in a post on the company's Newsroom on Monday, 2 December 2013:

We've noticed that people enjoy seeing articles on Facebook, and so we're now paying closer attention to what makes for high quality content, and how often articles are clicked on from News Feed on mobile.

The change will particularly be visible on mbile phones, as the company brings trending news on the go. This will easily provide users the knowledge of what's going on around the world and in their friends circle. Decision to reduce memes shouldn't have significant effect on users, as most people show interest in news articles over photos.

Facebook is also driving user engagement as the new algorithm change will sometimes bring few stories on top of the News Feed section, whenever new comments are added. This allows the users to keep the conversation going on.

Effects of Google Hummingbird Search Algorithm on Content

Google has revealed Hummingbird Search Algorithm, the latest algorithm update since 2010's Caffeine update. It can be called another search results overhaul. But it is just a small part of an overall evolution to bring better information to consumers for the moments that matter.

Google is putting an effort to practice what they advocate all the time. Google has its sights set on becoming as the ultimate source of information. This new update is a clear indicator that Google is making bold moves to become an increasingly integral part of the life of people. This is not limited to supplying information that people want. But also provides intelligence that people did not even know they needed. Google is becoming to information, what Apple is to devices, in old school SAT analogy.

Content should satisfy Intent

Two years back, a shift was seen in web search from "plain" keyword optimization to a more "intent" based channel. Search Engines tried to "best guess" the intent of a search user. They matched it to the relevant content that most probably provided best answer of the query of a user. "Context" has entered search strategy lexicon recently, which accounts for more personalized search tactics based on location, platform, device and/or hyper local factors.

Announcement of Google Hummingbird update, which is incorporated for search ranking from last month, is a right step in this direction. Google is more emphasizing the importance of user intent over pure keyword based interpretation. This new update now better acknowledges context, timeliness, conversational search location cues, Knowledge Graph data and understanding of complex queries.

Content should be Rich

How marketing experts should concentrate on their content to fulfill complicated customer intent? Content is required to be unique, rich, in depth and explanatory, to be considered the most appropriate type of information for almost any search term. Websites which are presently creating rich content that try to response more extensive questions, instead of keywords or phrases, will improve their possibilities of positioning better with the new update. Although sites have to depend greatly on rich content, they also should continue to be properly-developed, which cause it to simpler for Google bots to discover that quality material.

Authorship markup by Google is Important

Because content seems to be the biggest emphasis for this update, it also likely means that authorship will become an even more important factor in optimization. It's interesting that this update is coming right on the heels of several recent notable changes. The first being the complete integration of secure search, which eliminated keyword data from analytics, and the second being Google+ rolling out a change to authorship, which will make it easier on Google to attribute content back to the author. So, while you start thinking about you content program, and whether or not it supports the new algorithm update, don’t forget to take authority into account. Make sure profiles are created, updated, and attributed for all pieces of content.

What will be the Future of Google Search after Hummingbird update?

It is difficult to estimate accurately what the future will be, because Google is obviously unforeseen, but it is easy to state that this upgrade is a obvious shift in the direction of far more Semantic Web, which targets obtaining improved realization of "aboutness" – not only from markup of entities, but in the capability to draw out message from the composition of a phrase – hence there may be possibly on its way in future. Probably the reply is within much more "implicit" search.

Regardless of whether Hummingbird basically alters search in future, its launch passed rather un-observed as just a minor enhancement in search results. Although Google mentioned that the update handles almost 90% of queries around the world, it will seem step-by-step improvement from user viewpoint. Nevertheless, the Marketers must be careful because since the enhancement delivers significant effects from both functional and technical perspectives. Google keeps on moving to a world in which "Content is King" and realizing end user search intent is the objective. Perhaps eventually it will be capable to solve our questions prior to we even inquire about them.

Google Unveiled Hummingbird Search Algorithm & Other Changes At 15th Birthday

Google announced a new "Hummingbird" search algorithm being live and especially designed to handle complex queries, celebrating the company's 15th birthday in the garage it was born. Big G also revealed a new design for tablets and phones, richer direct answers with comparison, a new song exploration feature and notifications of Google Now information for iOS 7. Hummingbird is especially useful for longer and more complex queries. It affects about 90% of Google searches worldwide. It is the first major upgrade for three years and has already been in use for about a month.

Hummingbird Search Algorithm replaced Caffeine

Amit Singhal, Senior Vice President of Search at Google said:

It took a long time to get results back then. More often than not, you forget what you were searching for in the first place. Now you can speak for searches and with Google Now get the right information at the right time. You should not be spending your time searching. You should be spending your time living.

We just changed Google's engines mid-flight again. Hummingbird is the company's most significant algorithm change since it switched to "Caffeine" in 2009.

Caffeine emphasized at better indexing of websites while focusing on speed and integrating social network results into search. Unlike its predecessor, Hummingbird is more focused on ranking information based on a more intelligent understanding of search requests.

Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine. They are using their voice to speak requests into mobile phones, smart watches and other wearable technology.

Hummingbird allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they have indexed. It is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions. In that sense, it is an extension of Google's "Knowledge Graph" concept introduced last year aimed at making interactions more human.

How the Hummingbird search algorithm affect Search Results?

Hummingbird algorithm is incorporated by Google for search positioning from about a month already. If any huge jumps or drops in your search engine placement have not been noticed, probably there would not be in near future also. If rankings did change, it could be due to Hummingbird. But it could also be due to some of the other parts of the Google search algorithm, which are always being changed and improved.

Google improved Voice Search

Google also showed off more advanced voice queries, in which your computer or tablet will answer back to you. Users can ask Google to compare two items, generate a list of songs from a particular artist, or pull statistics about the Eiffel Tower and receive a voice response. In the case of the Eiffel Tower, a user would need to say "Eiffel Tower" only once in a series of questions, and search will remember the context. Amit Singhal explained voice search further: "Voice will be fundamental to building future interactions with the devices [we use]".

Google disclosed Updated Version of Google Search app on iOS soon

Google also announced an updated version of the Google Search app on iOS, which is coming soon, according to Tamar Yehoshua, VP of Search for Google. The new app will allow users to more clearly see their calendar or events cards from the app's home screen, and reminders will now carry over between iOS and Android devices.

Happy Birthday Google

Search giant Google has turned 15. Huge progress and enormous developments have been made so far on coarse of turning Silicon Valley garage startup into the Search Engine leader. Timeline of Google presentrs a broad peak at the lifecycle of the brain child of co-founders Larry Page and Sergey Brin.