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Thursday, June 13, 2013

Facebook introduced Searchable Hashtags, Assured more Features to Discover Public Conversations

Facebook has announced to introduce Searchable Hashtags from 12 June 2013. Clickable Hash tags will show a feed of what other people and Pages are saying about that event or topic. Facebook hash-tags will allow users to add context to a post or indicate that it is part of a larger discussion.

The newly offered feature is similar to other services like Instagram, Twitter, Tumblr, or Pinterest. Search Engine giant Google is also offering hash-tags support in its social service Google+ already. Facebook members were able to include hashtags in their content earlier, but there was no real functionality. The renowned Social Networking website has said it would be "rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics".

Facebook Hashtags NBAFinals

Facebook explained the reasoning behind the addition of Functional Hashtags feature in its blog post as following:
Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them. Whether it's talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event—people on Facebook connect with their friends about what’s taking place all over the world.

To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.
Facebook users now can do following:
  • Search for a specific hashtag from your search bar. For example, #NBAFinals
  • Click on hashtags that originate on other services, such as Instagram
  • Compose posts directly from the hashtag feed and search results

Privacy is a major concern in this new development. "Public Conversation" works differently on Facebook than it does on a service like Twitter, since many Facebook posts have some degree of privacy restriction. Facebook has assured that as always, members control the audience for their posts, including those with hash-tags. A company spokesperson has revealed that from a privacy perspective, hashtags will work similarly to Facebook Graph Search. In other words, users will only see the comments that they're authorized to see. So if you include a hashtag in a friends-only post, then my friends will still be the only ones who can see it in a hashtag search.

Introduction of Hash-tags is the first step by Facebook to help people more easily discover what others are saying about a specific topic and participate in public conversations. Social Media leader has committed to continue to offer more features in future, including trending hash tags and deeper insights, that help people discover and follow more of the world's conversations. Let's see if Hashtag.org tracks Facebook hashtags in future.

Thursday, May 23, 2013

Google Penguin 2.0 Update rolled out to fight more Web Spam

Google Penguin 2.0 Update, which was the talk of the SEO World of late, finally rolled out on 22 May 2013 afternoon. It affected 2.3% of U.S. English queries. It was also rolled out for other languages world-wide. Scope of Penguin update varies by language, such that the languages with more web spam will be more targeted.


Google's head of Web Spam, Matt Cutts had first announced in March, that soon there would be the next algorithm update of Penguin. On 10 May 2013, he hinted about the impending next generation of Penguin to Search professionals and Webmasters on Twitter by saying: "we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though."

Cutts went into more detail in a Google Webmaster Help video on what Penguin 2.0 would unleash regarding Web Search. He also elaborated what new changes webmasters and SEOs can expect over the coming months with regards to Google search results.

He officially revealed about Penguin 2.0 roll-out late Wednesday afternoon on the #199: A Pixel Sandwich episode of This Week in Google show of TWiT.TV. He said on the talk show: "It's gonna have a pretty big impact on web spam. It's a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas."

He highlighted more details on Penguin 2.0 in a new post on his own blog, titled Penguin 2.0 rolled out today, saying that the roll out aiming at fighting more web spam is now complete and affects 2.3 percent of English-U.S. queries, and that it affects non-English queries as well. He wrote:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

Source(s):
Penguin 2.0 rolled out today
Google Penguin 2.0 Update is Live
Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
Google Pushed Out The Major Penguin Update (v2.0 #4)

Friday, April 26, 2013

Yahoo Chairman Fred Amoroso Stepped Down, Maynard Webb appointed Interim Chairman

Yahoo Chairman Fred Amoroso stepped down from his post on 25 April 2013. Yahoo! Inc. announced that he will not seek reelection to the board of directors at the upcoming 2013 annual meeting of shareholders. He will serve on the board through the shareholders meeting on 25 June 2013. Maynard Webb Jr has been appointed to serve as interim chairman.

Alfred J. Amoroso replaced Roy Bostock as Yahoo's chairman of the board of directors in May 2012 at the same time when Ross Levinsohn was installed as interim CEO. He led the team that investigated Yahoo's former CEO, Scott Thompson for fabricating an academic degree. He also played a part to bring Marissa Mayer from Google to serve as Yahoo's new CEO.


Yahoo! CEO Marissa Mayer said in a statement: "Fred has been a wonderful chairman for Yahoo! over the past year, and I'm personally grateful for his trust and guidance as I took on the role as Yahoo! CEO. Fred's mentor-ship and perspective has proved truly valuable to me in my first few months here at Yahoo!."

Fred Amoroso issued statement: "I'm very grateful and proud of the progress Yahoo! has made over the past year. When I took the position as chairman, I told the board that my intention was to serve for one year, in order to help Yahoo! during a critical time of transformation. In that time, Yahoo! hired a great new CEO, brought on a fantastic management team, revitalized the employee base, and has begun to release top notch new products. With Marissa at the helm and the leadership team in place, this is a natural time for me to transition off the board, consistent with what I said a year ago."

Interim chairman, Maynard Webb has impressive background, including serving as the COO of eBay and the CEO of LiveOps. After the end of Amoroso's term at the annual meeting, the Yahoo board will comprise of 10 members. Yahoo's stock was essentially flat after the news, with the shares price going down 8 cents to $25.12 in after-hours trading on Thursday.

Source:
Fred Amoroso to not Seek Reelection to Yahoo! Board of Directors

Tuesday, March 12, 2013

Matt Cutts announced Google's new Penguin, Panda & Link Networks Updates

Matt Cutts, Google's head of search spam, announced Google's upcoming Penguin, Panda algorithms updates and new link network targets in 2013. He informed about it during The Search Police, SEO Track of the SMX West.

Panda Update Coming on this Friday or Monday
Matt revealed that a Panda Algorithm update will be released anytime from this coming Friday (15 March 2013) till Monday (18 March 2013). The last version was Panda Update 24, out on 22 January 2013. So the new Panda Update 25 is set to come after 8 weeks approximately.

Major Penguin Update in 2013
Matt Cutts also said that there will be a significant Penguin update in 2013. Google's search quality team is working on a large update to the Penguin algorithm. He thinks that it will be one of the more talked about Google algorithm updates of the year.

Penguin Update 1 was released on 24 April 2012 with 3.1% impact. Penguin Update 2 was out on 26 May 2012 with less than 0.1% effect. Penguin Update 3 came on 5 October 2012 with 0.3% change.

Link Network axing Confirmed
Matt Cutts confirmed that Google targeted a Link Network a couple weeks ago. Matt emaphasied that the Search Engine giant will go after more in 2013. He revealed that Google will release another update in the next week or two, that will specifically target another big link network.

Google penalized Russian Backlinks Network in first week of March 2013. Although the Big G did not reveal the name of the affectee, but it was rumored in Webmaster forums to be Russian based SAPE Links.

Reference(s):
Search Engine Land - http://searchengineland.com/googles-matt-cutts-on-upcoming-penguin-panda-link-networks-updates-151273
Search Engine Roundtable - http://www.seroundtable.com/google-penguin-four-16486.html

Thursday, March 7, 2013

Did Google penalize SAPE Links (another Link Network)?

Rumor floating around the SEO industry currently is that Google has crushed yet another link network, SAPE Links. Those using this paid service were supposedly penalized and downgraded in Google rankings over last two days. But not all webmasters agree it is the SAPE link network, rather they feel it may be a different network all together.


Dozens of threads are discussing about downgrades of Google rankings recently. Black Hat World and Black Hat Group have webmasters and SEOs who are hinting that it was due to SAPE Links. While others are not sure whether it is specific to SAPE or some other link network.

One webmaster wrote:
Anyone that use SAPE links see huge drop in rankings today?
Quite a number of Search professionals agreed but not all.

Google's head of search spam, Matt Cutts tweeted on 13 February 2013 that he was investigating "naughty Russian link selling software". And coincidently SAPE Links is a Russian link network.



Suggestions for Search Professionals and Webmasters:
Always avoid getting back-links from Link Networks. They may seem easy to get and can bring good Search Engine rankings early. But Google is all set to fight spam and low quality sites. Search Spam team of Big G cracks on culprits and penalizes and downgrads them in Google rankings. Always prepare unique content and get related quality back links. That will lead to top rankings in SERPs and qualified traffic.

Monday, February 25, 2013

Proper Keyword Distribution in Anchor Text for good Search Rankings

After the release of Penguin update by Google, sometime back SEOTacklebox did a webinar about keywords, linking and search ranking. Later they revisited that data after allowing plenty of time to gather more information and came to some conclusions about the best distribution of anchor text for ranking in Google.

It is well known by now that Google does not want people gaming their search algorithm. But still their search results are a product of computer generated algorithm. No person is sitting there to decide, which websites rank and which sites don't, for all search phrases. Due to this basic fact, there will always be ways to improve your search rankings by associating your site with what Google is looking for.

Link building for better search rankings is still necessary. Links are still the primary way, due to which Google decides what sites to rank where. The difference after Penguin update is that now the links need to be distributed in a natural manner rather than a keyword based manner. SEOMOZ published an article sometime ago, about the research on 10 national brand websites, that rank very well in the search engines. They broke down the percentages of links by anchor text. They came up with is a good formula for link building strategy.

Results found shown that about 65% of the links were exact match, phrase matching or brand matching with regards to the anchor text. The breakdown between these three categories was 18% exact match, 17% phrase match and 30% brand match. Remaining 35% back-links were evenly divided between the URL as the anchor text and other unrelated anchor text.


It presents a great scheme to design your own link building strategy. Using the ratios above, here is what a sample link building strategy might look like for a site, called "Widget World" selling "Red Widgets". For every 100 links built, the following should be done:

  • 18 links with anchor text of "Red Widgets" – this is the Exact match
  • 17 links with anchor text containing Red Widgets, such as "Handy Red Widgets", "Waterproof Red Widgets" etc – this is the Phrase match
  • 30 links with anchor text of "Widget World" or slight variation – this is the Brand
  • 18 links with the anchor text of "yoursitename.com" – this is the URL
  • 17 links with random anchor text – this could be long tail phrases like "see more about Red Widgets at our site" or simple phrases like "click here"


This is a simplistic breakdown, but the data backs up these general ratios as being the target. Regardless of whether the back links are built all naturally or built by you or outsourced, if you keep to this ratio you will not be degraded by Google, and you will see your search rankings increase.

When building these links, you can consider building higher page rank or PR links for the first line item – the exact match phrase. This will hopefully transfer a little more link juice through that phrase. When you combine that with the varied anchor text, adhering to these ratios, you have a winning formula for better search rankings.

Source(s):
http://seotacklebox.com/blog/proper-anchor-text-distribution-for-better-rankings/
http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization

Thursday, February 7, 2013

Yahoo! & Google Team Up For Contextual Advertising

Yahoo! and Google have agreed to team up for Contextual Advertising. Yahoo has just lately finalized an international, non-exclusive contract with Google to show ads on different Yahoo! sites and specific co-branded sites using Google's AdSense for Content and Google's AdMob services. Google will start managing some of its AdSense display ads on Yahoo properties, and will become one of various ad systems Yahoo! uses to fill some of its pages. Now the two organizations will have a affiliation just like the one that Google has with online publishers: They provide Google entry to some of their unsold stock, and Google places small ads it operates on part of its advertisers.

Yahoo and Google had long talks about a more engaged ad tie in summer of 2012. That involved a situation where Yahoo would generally give over its ad serving features for all of its lower-priced ads to Google. Those discussions looked unsuccessful after interim Yahoo! CEO Ross Levinsohn was changed by Marissa Mayer. But since then Mayer has employed former vice president of Google's worldwide Partner Business Solutions group, Henrique De Castro as her chief operating officer.


It's worth wondering whether the AdSense ads will result in something bigger for Yahoo! or not? Yahoo has a long-term contract with Microsoft to manage its large search ad business. Marissa Mayer has openly mentioned her frustration with the way that partnership has proved unsuccessful for Yahoo. However, any really important bond between Yahoo! and Google would surely go through loads of regulating evaluation. Possibly the two organizations think what they are up to will not result in any issues in the US or Belgium.

Sara Gorman, a spokeswoman for Yahoo revealed that the ads will be displayed on Yahoo's web pages for finance, news, sports and autos. Yahoo stock increased 1.5 percent to $20.15 in long term dealing after the declaration of the new collaboration. eMarketer reported that Google is predicted to remain on top in the 17.7 billion U.S. dollars market for display ads this year, with 18% share, while Facebook will have 15% and Yahoo share will drop to 8 percent.

Refrence(s):
Yodel Anecdotal - http://ycorpblog.com/2013/02/06/contextual-advertising/
AllThingsD - http://allthingsd.com/20130206/coming-soon-to-yahoo-ads-from-google/
http://www.webpronews.com/google-and-yahoo-are-now-working-together-on-ads-2013-02
http://marketingland.com/yahoo-strikes-deal-to-run-contextual-ads-from-google-32799
http://www.sfgate.com/technology/article/Yahoo-teams-up-with-Google-on-ads-4258204.php