Facebook is testing a Trending Topics section in its News Feed. The social network is checking new ways to make Hashtags useful. The section is similar to "Trends Box" of rival Twitter and showcases topics, including Hash-tags, currently popular on the site.
A spokeswoman from Facebook confirmed the test with The Wall Street Journal on Friday, 30 August 2013. She is quoted to have said the following in a WSJ Blog post about Trending:
Facebook launched searchable Hashtags in June 2013, to make it easy for people to see related conversations around a single topic. At that time, the Social Networking company said it would be "rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics". Earlier this month, it started showing trending topics to some mobile web users.
Trend based navigation is a natural outgrowth of adding Hashtags. Facebook is taking a while to go to the next phase. Public-private dynamics work quite differently on Facebook than on Twitter, where the hashtag / Trending Topics idea was popularized. Facebook is using tests to make sure this approach makes sense with its more private model. Let's see if Hashtag.org incorporates Facebook hashtags tracking in future.
A spokeswoman from Facebook confirmed the test with The Wall Street Journal on Friday, 30 August 2013. She is quoted to have said the following in a WSJ Blog post about Trending:
"We are running a small test of a unit on News Feed that displays topics currently trending on Facebook. Right now it's only available to a small percentage of US users and it is still in the early stages of development. We will share more details down the line if we decide to roll it out more widely."
Facebook launched searchable Hashtags in June 2013, to make it easy for people to see related conversations around a single topic. At that time, the Social Networking company said it would be "rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics". Earlier this month, it started showing trending topics to some mobile web users.
Trend based navigation is a natural outgrowth of adding Hashtags. Facebook is taking a while to go to the next phase. Public-private dynamics work quite differently on Facebook than on Twitter, where the hashtag / Trending Topics idea was popularized. Facebook is using tests to make sure this approach makes sense with its more private model. Let's see if Hashtag.org incorporates Facebook hashtags tracking in future.
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